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  • ELI: Designing Your Firm: Strategic Planning Tips, Tricks & Traps

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    Name: ELI: Designing Your Firm: Strategic Planning Tips, Tricks & Traps
    Date: May 15, 2018
    Time: 8:30 AM - 12:00 PM EDT
    Event Description:

    Without an engineering firm’s success as a business, the lofty goals of any engineer can dwindle to little more than reality-based frustrations. Today’s competitive marketplace demands that engineering firms plan and design their own future much in the same way that they design projects for their clients. Meaningful strategic business planning analyzes, addresses, and improves every aspect of a firm – for both the short and long-term. The tips and tricks that make planning work for an engineering firm…and the traps to avoid…revolve around the key elements – progressing from analysis to concept design to the details, all contributing to a high-impact strategic plan.

    Presenter Information:
    Ray Kogan is the president of Kogan & Company, specializing in strategic planning and management consulting for design and construction firms. Before founding Kogan & Company in 2004, Ray served as Corporate Director of Strategic Planning and Marketing for Dewberry, an ENR top-50 E/A firm. Previously at ZweigWhite, a national AEC consulting organization, Ray led the firm’s Strategic Business Planning Group. Ray recently co-authored Strategic Planning for Design Firms, a book published by Kaplan AEC. Ray is a co-founder of A|E Advisors, a national network of consultants providing specialized and complementary services to design and construction firms. He has been a top-rated speaker at many professional association national conventions, including ACEC.

    Location:
    ACEC Virginia
    8600 Mayland Drive
    Richmond, VA 23294
    Contact Information:
    Nancy Israel
    Fees/Admission:
    Participants of this session must be currently enrolled in the 2017-2018 Emerging Leaders Institute. 
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