LaTonya Whitaker

H&A Architects

& Engineers

Next Generation Webinar, March 13 at Noon

Social media is always trending, and professional services marketers are continuously trying to understand where it fits into their marketing strategy.

“Why should I care? It has nothing to do with our business!”

“I don’t have time to Facebook.”

“Give me one example of how work was won through social media…”

Join LaTonya Whitaker, communications manager at H&A Architects & Engineers, for a discussion on why you should give social media a chance in 2012. She will highlight this year’s trends, with tips on how to plug them into your marketing strategy. (Even with limited time and resources!)

Bio:

LaTonya Whitaker entered the A/E/C industry in 2007 as a marketing coordinator for Hankins and Anderson Consulting Engineers. The company expanded from 100 employees to 200 by 2009, creating more opportunities for the firm’s marketing function. In 2010, LaTonya worked with leadership to rebrand the company as H&A Architects & Engineers following the merger with CMSS Architects.

LaTonya served as president for the Society of Marketing Professional Services, Virginia for the 2010-2011 term. She earned her master’s degree in mass communications with a concentration in strategic public relations at Virginia Commonwealth University in 2011, receiving the honor as the student that best exemplified the standards of the program.
Today, she is the communications manager for H&A, overseeing the firm’s public relations strategy, promotional activities, social media initiatives and internal communications program.